Posts tagged Nike
Nike+ Fuel Band
Nike’s smart Facebook campaign makes running fun again and takes Mokum Amsterdam
An incredible campaign to celebrate the 100th year of Brazilian football club Corinthians - creating a fake country for it’s 30 million fans.
The results were staggering:
- More than 1 million ID card issued in the first month
- $7.8 million of free publicity
- Over 1.2 million people signed up for the Nike mailing list
- $5.1 million of campaign related merchandise sold
- The president of Brazil also publicly became the president of Corinthians
via valerioveo
Nike has just launched a new campaign titled ‘The Chosen’, and they turned to Facebook for the entire premiere, including its 90 second TV spot. The campaign is designed to target the niche sports areas they wouldn’t typically focus on including BMX, skating and snowboarding.
I AM PLAYR. Nike’s innovative campaign is a mix of interactive gaming, social media and point of view video.
